Find Web Developers
Find Web Developers

Archive for the ‘Uncategorized’ Category

5 Common Pitfalls to Avoid When Developing a Website

Tuesday, September 11th, 2018

There are well over a hundred million websites on the internet. The number is increasing by the minute, but most web surfers will see a tiny fraction of these sites because of some common mistakes. The following is a list of 5 common pitfalls to avoid when developing a new website.

1. Choosing a domain name / buying related domain names

It’s easy to get carried away with very (too) creative or long domain names, especially since most simple domains are already in use. Be sure that you keep the domain as short and relevant as possible, and make sure it makes sense when you look at it. And, please don’t buy a domain name ending in .tv, .biz or .mobi because your preferred .com is unavailable. It is poor form and it will look like an attempt to ride the coattails of a successful .com domain. Consumers who stumble upon your site in the search for the .com domain will feel like you are trying to dupe them into visiting your site whether you intended to or not.

By the same token, when you purchase your .com domain, don’t be afraid to pick up your domain ending in .info, .biz, and / or .org (if appropriate to the nature of your business), especially if you think your site will attract copycats. As mentioned above, successful .com sites will often see their domain name popping up ending in .biz, .info, etc, because the owners of those sites really are hoping to ride your coattails by duping your visitors into coming to their site.

2. Spending too little or too much on your website

We can’t tell you in one article how much you should spend on your site, but we can give you some ranges and guidelines. If you pay under $1000, you are dealing with a price leader, which is ok. Just know that this individual or company is in the business of getting customers based solely on lowest price and not much else. You are going to get an extremely basic website or what we call an “online brochure” that doesn’t change much and doesn’t compel visitors to do business with you. And that is the best case scenario- if you pay this little for a site, chances are you aren’t dealing with a seasoned expert who knows the fine ins and outs of inserting metadata for search engine indexing, or who utilizes professional copy writers, designers or project managers. Your site design will likely be a template, and probably will lack the functional and interactive elements that consumers are looking for online these days.

Conversely, there are developers that charge staggering hourly rates, and huge companies who have to support major overhead. These companies may charge upwards of $50,000 or more for a site with all the bells and whistles and ongoing maintenance retainers. If you work with a creative, successful developer or company, they should be able to prioritize your immediate needs with future wants and give you a firm estimate and solid contract.

Talented, professional web developers know that their time (and yours) is valuable- they charge more than the “price-leader” for an effective online marketing tool, and they will work hard to give you exactly what you need. However, be leery of large companies and all the bells and whistles they throw at you- you may end up supplementing their sky high overhead. A fantastic, effective website doesn’t have to cost a fortune.

3. Too many “dynamic” elements

Dynamic elements are FABULOUS ways to get your visitors interested in your website by allowing them to learn new things or interact with you. For example, you may have a weekly column on your site written by a guest expert in your field- your loyal and interested patrons will subscribe to a feed or visit your site often for this information and they will think of your business anytime a similar topic comes to mind.

However, if you also add a blog to share your personal musings, a photo gallery, calendar of events, an invitation to ask questions and…. How can you keep up with all of this? Pretty soon visitors notice that the information is stale and they don’t come back anymore, and don’t think of you or your company. At worst, the information that you no longer update will look stale and become a turn off to visitors.

Using all of these elements appropriately can send the message to a visitor that your business is the expert in your industry, that you are professional, and makes you stand out among the competition. But, it is crucial to have a plan to manage these elements, and choose which of them to use very carefully based on what you can handle. For instance, a reputable company (ahem, MetaMorph!) can manage your updates for you, or train one of your employees to manage these updates for you.

4. Lack of relevant, useful or entertaining content

The previous example is what happens when trying to manage too much content. Another common pitfall is not having enough information that the visitor finds useful, relevant or interesting to read. Make sure that articles are updated often and that they contain the kinds of information your target audience is looking for on your site- answer common questions about your product or service, address trends and developments or your industry in the news.

5. Typos, misspellings, dead links

This is a pet peeve for us! There is an incredible invention called Spell Check and it is your friend. Check and double check everything you publish. Have some other people read it before posting it, and go back and read things you have posted in the past. Test your links often (both those leading to other pages on your site and those going to outside sites) and make sure they are functioning properly.

A note on linking to other sites- make sure that those sites also link back to you unless you think the other site is such an amazing resource that you must share it with your visitors. Having too many links to other sites and not enough links coming to your site can make you rank lower in natural or “organic” search rankings. Also, make sure that your links don’t jettison your visitors to other sites- set your links to open in a new window or you risk another abandoned shopping cart and losing your customer’s attention forever.

Web Design – Getting The Best Company To Work With

Saturday, September 8th, 2018

Having a good website is just like having a persuasive online portfolio for a company, brand or an individual who wishes to engage in online marketing. The visitors go to a website with their choice and as a business person, it becomes your responsibility to opt for a website design that is good to look at, easy to navigate, usable and has readable and high quality content.

A web firm is the best choice for you to get a user-friendly website design. This will ensure a multi-faceted approach towards your web development endeavors. The best company for web design will be the one that offers you with a plethora of choices of website design layouts and templates while ensuring high conversion rates. Not just this, it will offer you customization options to make sure that the visitors find exactly what they are looking for. You can choose from an integrated approach, an aesthetic dominant approach or a function dominant approach for your website.

Commercial transactions have to be carried out on the internet by the visitors. To ensure that their transactions take place smoothly and securely, your website should be capable enough to enable the commercial transactions. While choosing a website design company, remember to demand implementation of the best and the most secure transaction and payment modes in your website; only then you would be able to build a strong web presence and trust.

Having a custom designed website from a design Company has a number of benefits. You will never have to compromise on your requirements and coming to your website will be an experience in itself for your customers. A web design company can help you save money by including extensive features in your company’s website and avoiding complete rebuild. Keep in mind that you should always choose a web design firm that gives you the full ownership of the website once it is designed and charges no royalty fees.

When you start searching for a web Company, you will come across numerous firms that offer fake promises. If you want your website to attract more customers while being light on your pocket, choose a web design London firm that is affordable and has an impressive portfolio. Research the portfolio of the website design firm thoroughly and then decide over handling your project to them. Choosing a company to offer web design is not an easy task but with the help of the points mentioned above, you will be able to make a right decision.

How To Build A Web Site & Develop It’s Full Potential – Part One

Thursday, September 6th, 2018

In a previous set of Articles published here at EzineArticles I discussed the implementation of RSS and how you could create an RSS feed for yourself.

These next few articles are going to be devoted to something a bit different. We will categorize it as Web Development and I will try and go through a case-scenario of building a web-site and everything you may need to know about doing it.

If you think that building a web-site is something simple and you can do it in one day, and you WANT THAT WEBSITE TO WORK, think again. I have worked in high-tech for many years, and the one thing these days I find incredibly funny, is all these promises that you can build a web-site in a day and be rich by next month. Realistically, that is not going to happen. Realistically, like any other business you want to succeed at this takes work and patience and luck. A great deal of work, the patience of an angel and the proverbial luck of the Irish.

First thing is first. Ignore all those emails you get that promise to make you rich in a week. Ignore any type of scheme that promises you advertisement to five hundred million web sites for $29.00. Ignore all those web pages with fanciful ebooks written by people JUST LIKE YOURSELF trying to make a buck by putting a few pages together in an Adobe PDF file. (Ask yourself this. How many people do you personally know that actually READ those ebooks? I still have not one found one person to ever admit to reading them!) Ignore anyone who tells you that they can show you the way to riches if you pay them $35.00 for their scheme. They are the ONLY ONES getting rich. Ignore it ALL. I know the temptation is great. After all what is $29.00. And of course they all promise you 30 money back guarantees. Don’t do it. Don’t think it. Don’t fall for it.

Let us complicate matters a bit more. It is simply not enough to build a web site and put it out there. I am sure most of you know that.

  • Content is KING – Don’t think that the phrase “content is king” is going to get you listed all the way on top either. Content is critical, but Google and Yahoo and MSN (the search-engine trinity) have created an incredible amount of new algorithms to decide just WHICH content is critical and which is not. CONTENT IS KING – but it must be content on your web site, NOT links to content on other web sites.
  • Linking to your web site from other web-sites is also critical.
  • KeyWords – Keywords, search terms etc.

All these are critical. But how do we get there? How do we go from an idea to the final production phase?

The one or two page web sites that contain content written by others and dropped into your web site are great if you have the ability to create say 500 subdomains and template each one. But guess what? Google has even found a way around that. You may achieve high rankings for a couple of weeks, and then you will have need of some serious meds as you watch your web rankings go to the gutter.

Before delving deeper into all these problems and many, many, dare I repeat, MANY more, realize that a truly functional business web-site these days should or may contain the following:

  1. Web Site itself
  2. Blog Connected to the Website
  3. Forum Connected to the Website
  4. Perhaps even a Wiki connected to the Website

Each of these has its up and downs. Each one of these demands work and dedication. Each one of these demands that you invest time and effort (and I will attempt to show you how to save a great deal of money as well.)

Now you have your head on right and your thoughts centered let us understand what goes into building a web site that will attract visitors, make sales, keep customers coming to you, and stay somewhere near the top of the search engine ratings. Notice I did not say the top, but near the top. Of course, you can get on the top as well. That happens to be easy. Just join AdWords and Overture and advertise. (By the way that is not a bad idea for creating initial traffic.) But in these articles we are going to avoid the funds layout proposition as much as possible.

Now, I know what many of you may be thinking. He is talking about a full-blown web site. All I want is a three page web site so that I can offer some product, maybe have some affiliates and voila everyone will buy or click on my affiliate or Google AdSense advertisements.

Maybe that will happen to you. There are some people out there that do make an incredible amount of money from Google Adsense. That is a fact. But they know how to build their web sites and they know just how to attract customers or “eyeballs” as it is called. And getting those “eyeballs” where you have on the average of less than 7 seconds to interest someone is difficult. That is right 7 seconds!

To end this first article I will simply quote an email the I received from EzineArticles itself.
In it we were told that the article entitled “Want to Try on That New Hair Style Before You Get It?
had 108,898 page views! Now if you would have asked me which article would get such page views, I would certainly have NEVER even considered an article about “hair”.

The Internet is full of surprises. ONLY because the human condition is full of surprises. Only because it reflects who we are and what our society is like. Building a web site which works is a reflection of your intuitiveness, resourcefulness and understanding just what people want and how to give it to them. It is very much like building a company.

Now if you will excuse me I am going to go write an article about how I tease my white hair and keep it from falling out.