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Find Web Developers

5 Usability Principles of Your Web Design

August 26th, 2018

The major focus of every website developer is to build an effective, attractive, comprehensible and artistic design. At times, it becomes difficult to balance it but the entire aim for having a website is to serve the customers on priority basis before focusing on other things like SEO. The web developers focus on the bounce rate which tells that the chance of user returning when he visits the site from a search engine or other off-site link, and will he return or not. Mostly users don’t navigate and don’t return. To avoid this happening to your business site, you need to carry out the following design aspects to improve the look, user-friendliness and conversion rates and decrease the bounce rates.

1. First impression
Through your web design, you represent your business and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and the main business concept revolving the layout. With effective designing, you can make your business first impression count on your target audience. Make effective use of the layout, typography, font size and colour schemes.

2. Designing tips
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for easy navigation; also making use of negative spacing. Typography enables the design to become legible to the audience. Go for audience convenience and choose sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the business theme and complimenting the template and marketing materials. Make use of animation and flash with care, if wrongly or over-used it can become reason for audience distraction and annoyance.

3. Maintain consistency
Keep the designing elements consistent on every page which includes the colour scheme, font styles and sizes, graphics, layout structure and navigation link placement. Keep the navigation links, header and logo consistent throughout the site whether you chance the layout structure.

4. Use images
Convey your business themes by using suitable, high-quality and customized images. This is a good way to convey business concept to the audience, making a strong connection with images and business theme at subconscious level. Use images wisely and sparingly in your web design without relying on them heavily.

5. Page navigation
Use easy-to-use navigation for user-friendly approach. Help the visitors find what they are looking for without wasting their time. Keep the navigation structure simple and intuitive. Use both header and footer for navigation tools, placing search box in every page.

Why So Many People Abandon Work on Their Web Site, and 10 Things You Can Do to Stay Up to Date

August 24th, 2018

“Hay neighbor, got any ASP, SEO or PHP in the cupboard today?”

Acronyms, lingo, terminology; these terms that are thrown about by many web savvy people like a cup of flour or sugar to yesterday’s housewives are enough to put any web newbie off. It can take days of research just to figure out what the neighborhood techy said to you at the cocktail party last night, never mind figuring out what it all actually means to you and the website you thought you could develop for yourself so easily on publisher!

Shopping for a unique and expressive URL on “Go Daddy” or “Network Solutions” seems so fun; surely the whole process will be just as effortless, won’t it? Of course now that you are reading this you might be wondering if you chose the right URL? They are relatively inexpensive, so if you are not 100% in love with yours buy more of them and be creative with it.

For the average do it yourselfer creating a website sounds like a nice rainy Sunday afternoon project, until they realize that there are just so many tough choices to make. Many business owners quickly get frustrated just trying to decide between a “static” site, a “dynamic” site or a “wholesale” site; then we get into flash, credit card options, newsletters, search engine optimization (seo), content management systems (cms), coding and blogging just to name a few decisions. The Domain Name is purchased and then it sits there waiting for the decisions to be made and or a web designer / web development service to be hired to assist in making solid educated decisions. It all looks so simple while you are browsing online at competitive web sites. The cost of making bad decisions when it comes to your web presence can be high, after all this is frequently the first impression you will make on the very consumer you are trying to reach and capture, we have all heard all our lives how important first impressions are to our future relationships.

To avoid the pitfalls start by looking online at websites for products and services that are related to your business or service. Every site usually has a creator listed in the footer. Make a note of what you like and don’t like in the appearance, content, features and usability of these competitive sites. Get 3-6 cost estimates with full feature and benefits comparison and then get to work developing a website that will drive new business to you, help you keep existing business and be an overall asset to your future.

Once your site is up and running; utilizes the following disciplines to stay up to date:

1) Utilize a service or template so you don’t get lost in cyber land trying to learn how to write in code.

2) Return to those competitive site frequently, know your competition and keep an eye on new features they are developing.

3) Every week invest a minimum amount of time to finding and maintaining appropriate links.

4) Ask your customers for feedback on your site and your service.

5) Regularly post customer testimonials.

6) Keep it simple; don’t let your site get overly complicated.

7) Add new content on a regular basis either via a service, by changing a page or blogging.

8) Have the customer inquiries routed to your daily e-mail so you can respond promptly with little effort.

9) Buy several appropriate URL’s and have them feed into your main site for broader client lead generation.

10) Subscribe to at least 1 related e-newsletter so you get weekly input without having to search for it.

Remember that your website is likely the first impression your new customers will have of your business so make it a statement of who you are, what your business offers and the quality of service you are going to give the customer once they entrust you with their precious time and money. You should know your business better than anyone else, so make sure your website accurately portrays the message you want to deliver to the consumers you are trying to reach. That said, you also want to keep that first impression fresh and timely with regular maintenance. The savings in lead generation you will gain from a great website verses print media will make the effort well worth your while.

Web Designs Presentation – Does It Matter?

August 22nd, 2018

When you sit down to develop a web site there is much to consider. For instance how do you envision your business? How can your vision translate into design? Does that design signify window dressing or is there a greater purpose for the design?

If a homeowner is trying to sell their house they will often reduce the amount of material in their home and neutralize the color so potential buyers can come to terms with what the house could be rather than what you have made it to be. On the other hand if you are at a trade fair and you want to catch the attention of those passing by you will likely utilize loud colors and intriguing designs.

What is the common denominator between these two approaches? The both work to hit the audience they are marketing to. Different approaches with a similar desire.

If you are a restaurant trying to appeal to parents with young children you market the toy with every meal and you make everything about your business colorful. If you are marketing to adults you supply meal choices with color, variety, tastes and adventure with an ample amount of comfort thrown in for good taste.

Once more the common denominator is knowing the audience you are marketing to and meeting their needs.

Let’s say for example you are selling hand crafted and upscale handbags. Would your website be colorful and busy or stripped down and refined? If you sold party supplies would your site be muted in tone and discreet or would it scream excitement?

These are questions that must be addressed in relation to the growing need for individuals to come to terms with how they develop their site.

You can go online to find a coffee shop franchise. One site will feature bold colors and an exciting online presentation where another site is more sedate and invites you to come by and relax with a cup of coffee.

Web development has to coincide with the image you want to project for your company. That’s true whether your company is only found online or if you feature a web presence for a group of brick and mortar locations.

Your image can be enhanced or minimized through the use of photos, colors and even font type.

It is my recommendation that you use web builder technology to construct your site. I’d like to explain why. Yes it is less expensive and it is also true that you can manage changes much more efficiently. However, in reference to this article I must bring up another point altogether.

One of the elements I most enjoy about using web builder technology is that you can easily mix and match templates to get a feel for what might best work for your site.

If you’ve ever been to one of those home improvement websites with a room design feature than you know how much fun it can be to move furniture, change flooring, wall coverings and other design elements in order to best coordinate the vision you might have for your room or home. This is the beauty of web builder technology.

Use the software to tap into a site design that best fits your personality and vision for your site. Your ultimate design will say a lot about you. What exactly will it be saying?